How big is the category? Look at the valuations of those swimming in the same sea — then at who holds the seat.
Bars are on a log scale — drawn linearly, Xero would be invisible. Public data, 2025–26.
Live 7/24 at Doğrucan · first paying SMEs · 5-language site ready.
Accountant reseller network · 100+ businesses · seed round.
English-speaking markets (US & UK) · QuickBooks & Xero connectors.
Middle East & Latin America — markets where WhatsApp is daily life · Series A.
The global SME AI-CFO reference — Ramp's road, in the SME seat.
The right question isn't “is there a market?” — “who will be the SME's CFO?”
Valuations compiled from public sources; the 5-year road is a target scenario, not a commitment.
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